A managed system for small businesses

Meet Alfie. He handles it.

HireAlfie runs a managed system for small and mid-market businesses. Alfie is that system, built and run for you. Not a person. He takes the repetitive work off your week — review replies, Google posts, inbox drafts, the weekly numbers — inside the software you already use, with AI doing the drafting. Alfie prepares, you decide.

The rules of the house

Every client
  • Nothing customer-facing goes out unless you approved it — one item at a time, or through a standing rule you signed off in writing (for example: publish replies to four- and five-star reviews, hold everything else).
  • Anything sensitive — an upset customer, money, legal judgment — always waits for a person.
  • Your records stay in your own systems. Alfie reads only what a task needs.
  • If we ever part ways, everything is handed over documented and working.

Jobs we can build to order. Four have run in production; the rest start from your audit.

Abstract artwork: flowing brass currents converging toward a glowing focal point on deep obsidian

A hundred small currents, one steady hand

Work flows in from everywhere. Alfie routes each piece where it belongs, and anything sensitive waits for a human before it moves.

Proven in production

What Alfie handles

Four workflows ran in production for a three-location restaurant group from July to September 2026. That deployment is paused as of September 2026. The review-and-post workflow left a one-line log of every run it completed, and those logs — with the client's details removed — are what we walk you through.

Review replies

Google review replies were drafted overnight in the owner's voice and checked against the facts; Yelp replies were drafted from Yelp's notification emails.

Held for the owner: every one- and two-star review, without exception

Google Business posts

A post per location, written with that location's real hours, address and offer. Posts the engine handled were checked and corrected before publishing, and the original text was logged.

Published only: inside the written standing approval; anything outside it waited

Inbox replies, drafted

Customer and vendor emails were answered in draft and saved in the inbox. Nothing was sent by the system; a person pressed send.

Held for a person: complaints, refunds, press, anything with a contract in it

Weekly payout close

Weekly server-payout summaries built from the sheets and boards the managers already filled in: the week's totals computed, archived and snapshotted, and only then the board cleared for the next week (two locations, June–September 2026).

Held for a person: every payment — Alfie prepared the numbers, a manager approved them
Built to order

What we would build around your business

Designed, not yet run for a client. Each starts from your Operations Audit, and each would run in draft-and-approve mode first.

Customer follow-up

We would build: welcome notes, check-ins, a review request when a job closes, and the call nobody remembers to make — prepared on the right day and routed to the right location.

Content drafts

We would build: blog posts, newsletters and social updates drafted from what actually happened in your business, waiting for your approval.

Lead intake and after-hours replies

We would build: website and email inquiries acknowledged, logged in your CRM or sheet and queued for your follow-up — including the ones that arrive at 9pm on a Friday.

Weekly plain-English summary

We would build: one short note a week — what went out, what was held, what needs you — instead of a dashboard nobody opens.

For your industry

What Alfie would handle in your business

Four industries, each with the workflows we would set up first. One has run in production; the others are built to order from the same engines, and each panel says so. The panels change on their own. Hover or tap to hold one.

Restaurants and hospitality groups

Built for a restaurant group, one location at a time

Every location in a restaurant group creates the same small jobs each week: review replies, Google posts, reservation emails and the servers' payout totals. Each reply and post has to carry that location's facts, not a sister location's patio line or last season's offer.

This is the one industry where the system has run in production: a three-location restaurant group, July to September 2026. That deployment is paused as of September 2026.

Ran in production, 2026

Per-location review replies

The work
Google reviews for each location got a drafted reply that spoke only about that location, even when the guest named another. A dish the guest mentioned was named back only if it was on the verified menu. Every one- and two-star draft was held unpublished for the owner.
Stays with you
You would decide every reply below the star line you set. The rest would need your approval, one at a time or under a standing rule you signed off in writing.
Access
We would need manager access to the Google Business Profile for each location.
Ran in production, 2026

Google posts per location

The work
A posting tool's AI drafted a post for each location. Posts the engine handled were edited against that location's own facts before publishing. A patio or service line borrowed from a sister location was cut. So was a reservations pitch in a season when none were taken. Posts that could not be fixed stayed unpublished.
Stays with you
You would set each location's facts and seasonal offers. No post would go out unless you approved it, one at a time or under a standing rule you signed off in writing.
Access
We would need manager access to each location's Google Business Profile and a shared sheet of its hours and seasonal offers.
Ran in production, 2026

Reservation and event mail

The work
Reservation, private-event and vendor emails got a reply saved in Drafts, written to the group's own booking and gift-card rules. Donation and sponsorship asks got no draft, just a short note for the owner. A thread was skipped if it already had a draft, or a reply sent after the guest's last message.
Stays with you
You would sign and send each draft yourself; complaints, refunds and event contracts would stay your call.
Access
We would need delegated access to the Google Workspace inbox where reservation and event mail arrives.
Ran in production, 2026

Weekly server payout close

The work
At two locations, managers keyed each server's daily payout figures from the POS into a board. Each week Alfie turned those rows into one total per server and filed a dated copy. The board was cleared only after that copy was confirmed. Servers sharing a first name were matched by full name.
Stays with you
Payments would stay with you: a manager would sign off the weekly totals, and the board would be cleared only under a routine you signed off in writing.
Access
We would need edit access to the shared sheet or board your managers already fill in, so each week can be archived and cleared.

Allergen wording comes from your list

Allergen and dietary wording in any reply, post or email draft would come only from a phrase list you approve. No draft would call a dish gluten-free or nut-free unless you have documented it.

Will Alfie post something wrong about our menu?

For the three-location restaurant group, each post the engine handled was checked against the verified menu and banned-word list before publishing. That step existed because the posting tool's own AI broke the rules even with them written into its prompt. For your group, the verified menu and the banned words would come from you. Posts outside your written approval would wait for you.

We already use a review tool. Do we have to switch?

Not if it is clean. We would first check whether it sends only happy guests to the public review link. If it asks every guest, you keep it. If it sends only happy guests there, we would show you how to ask everyone before anything else is built. The rule we work by: Ask everyone. Respond to everything. Never condition the ask on the score.

Could our facts end up helping a competitor?

No. Your menu, word lists and the instructions written for your group are never reused for another restaurant. Only the working method carries over. Your records stay in your own systems; Alfie reads only what a task needs.

Tell us the task Say which industry and how many locations.

Law firms

Your review replies should never confirm who your clients are

Each office's Google profile needs its own posts and its own reviews. A web inquiry sent on a Saturday can sit unread until Monday, and nobody chases the ones that go quiet.

We have not yet run this for a law firm. These workflows are built to order from the engines proven on a restaurant group.

We would build this

Review replies with confidentiality rules

The work
We would build confidentiality rules, written with your firm, into the review-reply engine that ran for a three-location restaurant group. We would set up the rules so a reply never confirms a client relationship or mentions the matter, even if the reviewer did.
Stays with you
An attorney at your firm would approve every reply, and every negative review would wait for a person.
Access
We would need manager access to each office's Google Business Profile.
Engine proven on a restaurant group

Google posts for each office

The work
For a three-location restaurant group, each location got its own Google post with that location's hours and address. Posts Alfie handled were checked and corrected before publishing, including wrong-location details, and went out only under the owner's written standing approval. That deployment ran from July to September 2026 and is paused as of September 2026.
Stays with you
An attorney at your firm would approve every post before it is published.
Access
We would need manager access to each office's Google Business Profile.
We would build this

Review requests routed per office

The work
We would build a review request for each closed matter, linked to the Google profile of the office that handled it. We would set up the same ask for every client, with no incentive and no survey score deciding who receives it.
Stays with you
Your firm would approve every request before it is sent, and a person would handle any client who replies unhappy.
Access
We would need a delegated inbox in Google Workspace or Outlook, plus a shared sheet or read access to your practice-management tool.
We would build this

After-hours inquiries and follow-up

The work
We would build this on the inbox-draft engine that ran for a three-location restaurant group. We would set up an overnight run that logs each web or email inquiry and drafts a reply before your office opens. We would build follow-up drafts for inquiries that go quiet, none confirming that anyone is a client.
Stays with you
A person at your firm would send every reply, and any question about a case or a deadline would wait for an attorney.
Access
We would need a delegated intake inbox in Google Workspace or Outlook, where your inquiries already arrive, and a shared sheet for the log.

Attorney review is non-negotiable

Advice on a client's matter, the final word on any deadline, conflict decisions and anything that moves trust-account money are never automated. Attorney review of any legal content is non-negotiable. Alfie prepares, you decide.

Can we start with just one thing?

Yes. We would suggest review replies first, because that is where a single reply can expose a client. An attorney at your firm would approve every reply before it is posted. We would write the confidentiality rules with you. The rules are built around common bar-advertising cautions, and your firm confirms which ones apply to you.

Can we keep our client satisfaction survey?

Yes, as an internal early warning, with a person calling anyone who is unhappy. The Google review request would go to every client, whatever their score. Ask everyone. Respond to everything. Never condition the ask on the score.

Would Alfie need to see our case files?

No. Review replies and office posts would work from your Google Business Profiles. Inquiry drafts would need only the delegated intake inbox your inquiries arrive in. Review requests would need each client's name, email, office and the date the matter closed. That could come from a shared sheet or read access to your practice-management tool. Your records stay in your own systems; Alfie reads only what a task needs.

Tell us the task Say which industry and how many locations.

Dental and medical practices

The public side of your practice, not the patient chart

Small public jobs slip at a busy practice, like a website nobody has touched in a while. Review replies and Google posts sit on the same list, and none of it needs a patient chart.

We have not yet run this for a dental or medical practice. These workflows are built to order from the engines proven on a restaurant group.

We would build this

Review replies without confirming patients

The work
We would build this on the review engine that ran for a three-location restaurant group. We would set up one added rule: no reply would say someone is a patient or name a treatment. We would set up every negative review to wait, unanswered, for a person at the practice.
Stays with you
Each reply would need your approval, one at a time or under a standing rule you signed off in writing. A reply touching a treatment would always wait for a person.
Access
We would need manager access to the practice's Google Business Profile.
Engine proven on a restaurant group

Google profile posts

The work
This engine ran for a three-location restaurant group from July to September 2026; that deployment is paused. Its fixes included a made-up charity claim, removed before the post went up. For a practice, it would check each week's posts against your confirmed hours and services.
Stays with you
You would approve each week's posts, one batch at a time or under a standing rule you signed off in writing. Any post with a medical claim would wait for a person.
Access
We would need manager access to the Google Business Profile, the same access the review replies would use.
We would build this

Website facts AI can read

The work
We would build this from the website fix pack already built for a restaurant group. We would set it up with your confirmed hours, address and services, placed in the site's code where Google and AI assistants can read them. We would set it up to never invent a rating or an award.
Stays with you
You or your web developer would approve every change before it reaches the site.
Access
We would need editor access to the website CMS, or your web developer to apply the pack.
We would build this

Blog drafts for clinician approval

The work
We would build a monthly topic list with you, then draft each post in the practice's own voice. We would set up a check that would hold back any treatment or health claim, and send every draft to the clinician you name.
Stays with you
You would approve the topic list, and your clinician would approve each post before it goes on the site.
Access
We would need access to the website CMS only if you want approved posts published for you.

Nothing medical is decided by software

Any draft that touches a treatment or a clinical question would wait for a person at the practice. No automation would be the only check on anything medical.

Would Alfie see our patient records?

No. This work would stay on public reviews, your Google profile and your website, and would not touch patient records. Your records stay in your own systems; Alfie reads only what a task needs. Appointment reminders would need patient details, so we would not build them until the data-protection question has a clear answer.

Our website was built by an outside developer. Can you still add the facts?

Yes. We would hand the fix pack to your developer to apply, or use editor access to your CMS if you prefer. You or your developer would approve every change before it reaches the site. It would never invent a rating or an award.

What would you look at first?

What any patient can already see. We would check your website for an old COVID notice, placeholder text, a stale copyright year and a blog that went quiet. The Operations Audit would then choose the first workflow with you.

Tell us the task Say which industry and how many locations.

Home services and trades

The follow-up nobody gets to after the van leaves

What tends to slip is the work after each visit: the quote nobody chased and the finished job with no review ask. Many trades websites also have a blog whose last post is more than a year old.

We have not yet run this for a home-services company. These workflows are built to order from the engines proven on a restaurant group.

Engine proven on a restaurant group

Review replies

The work
For a three-location restaurant group, July to September 2026, this engine drafted replies to new Google reviews overnight. Under the owner's written standing approval, three- to five-star replies were published; every one- and two-star reply was held as an unpublished draft. That deployment is paused as of September 2026.
Stays with you
Replies below the star line you set would wait for you. All other replies would need your approval, one at a time or under a standing rule you signed off in writing.
Access
We would need manager access to your Google Business Profile.
Engine proven on a restaurant group

Google posts, checked before publishing

The work
For the same restaurant group, July to September 2026, this engine fact-checked the Google posts it handled against each location's own details. The group's posting software kept drafting invented claims and details from the wrong location. Posts the engine handled were corrected before publishing. That deployment is paused as of September 2026.
Stays with you
You would choose the towns and services each post covers. No post would go out unless you approved it, one at a time or under a standing rule you signed off in writing.
Access
We would need manager access to your Google Business Profile, the same as for review replies.
We would build this

Review ask after each job

The work
We would build an email review request, drafted for each customer once a job is marked complete in your field-service or CRM tool. We would set up each request with your own wording and your Google review link.
Stays with you
Nothing would reach a customer unless you approved it, one request at a time or under a standing rule you signed off in writing.
Access
We would need read access to your field-service tool, CRM or a shared jobs sheet, plus a delegated inbox in Google Workspace or Outlook.
We would build this

Quote follow-up drafts

The work
We would build a follow-up email for each open quote, drafted from a template you approve and left in your inbox. We would set up each follow-up to wait the days you choose and stop if the customer replies or books.
Stays with you
You would press send on every follow-up, and anything about price would stay your call.
Access
We would need a delegated inbox in Google Workspace or Outlook, plus read access to your CRM, field-service tool or quotes sheet.

Ask everyone. Respond to everything. Never condition the ask on the score.

We would build the review ask for every finished job, with no survey deciding who gets the link and nothing offered in exchange. A customer who replies unhappy would wait for a person.

We are flat out all season. How much of my time would this take?

Alfie prepares, you decide. Your part is approving drafts one at a time, or signing off a standing rule in writing for the routine ones. Anything sensitive, like an upset customer or a question about money, waits for a person. The time depends on how many jobs and quotes you handle a week. We work that out in the Operations Audit rather than guess here.

Our jobs live in a field-service app. Can Alfie work from it?

It depends on the app, and we check that in the Operations Audit before anything is built. The review ask and quote follow-up would need to see when a job is marked complete and which quotes are still open. If your app cannot show that, a shared sheet your office updates would do. Your records stay in your own systems; Alfie reads only what a task needs.

Our blog stopped a while back. Can Alfie start it again?

We would build that as drafts for your approval: posts about the jobs you do in the towns you serve. Nothing would go on your site until you approved it. We do not promise rankings or a number of new jobs.

Tell us the task Say which industry and how many locations.

Proven on a real business

Built for one business first. Then made into a service.

Alfie was not designed on a whiteboard. He was built to run one company's repetitive work, and we will walk you through how it ran — without naming them.

From July to September 2026, a three-location restaurant group in the United States ran its review replies, per-location Google posting and inbox drafts on this system, plus a weekly payout close at two of its locations. That deployment is paused as of September 2026. We keep client identities confidential as a rule — the same discretion you would get from us.

1. Reviews, with a hold rule

Replies to three- to five-star reviews were drafted overnight in the group's own voice, checked against its menu and facts, and published under the owner's standing approval. One- and two-star reviews were never answered automatically: the engine drafted a reply that owned the problem and left it unpublished until the owner decided.

2. Google posts, per location

Each location got its own post with its own hours, address and offer. The posting tool's own AI kept producing things that weren't true — invented claims, details from the wrong location, a reservation offer in a season with no reservations. Posts the engine handled were corrected before publishing, and the original text was logged.

3. The weekly payout close

Weekly server-payout summaries were built from the restaurant's operational boards: the week's totals computed, archived and snapshotted, and only then the board cleared for the next week — with a safe stop if anything failed before that last step. Two locations, June to September 2026.

Ask for a walkthrough of the logs, with the client's details redacted. We would rather show the record than describe it.

How we work

Audit first. Proof before the monthly fee.

No big setup fee, no long contract. Four steps, in order.

1

A short call

You tell us what keeps landing on your desk. We tell you honestly whether it is a fit. Free, and the notes are yours to keep either way.

2

The Operations Audit

A fixed-fee, one-week look at one area of your business: the current process mapped, the repetitive work ranked by what it costs you, the safest first workflow to automate, and a fixed-scope plan with a go-live date and your exact monthly fee. The fee is $750, quoted in writing before you commit to anything, and it comes off your first monthly invoice if you go ahead. The plan lists every tool and AI service that would touch your data.

3

Build, then prove it

We build the first workflow around the systems you already use and run it in draft-and-approve mode for two weeks. You watch it work on real tasks before any monthly fee starts. If it does not do what the plan says, you stop there.

4

Managed, monthly

One fee per workload — one recurring job, such as review replies — billed monthly from go-live, with no setup fee, a three-month minimum and 30 days' notice after that. Your exact monthly fee is in the audit plan, in writing, before you commit. Monitoring, fixes when a platform changes, and a plain-English record of what went out and what waits for you are included. Everything is handed over documented if we part ways. See how pricing works.

What managed means

  • We watch every run. Alfie leaves a one-line record of each one, and a person reads it.
  • When Google, your inbox or your CRM changes something, we fix the workflow. That is part of the monthly fee, not an extra.
  • You get a plain-English record of what went out and what is waiting for you.
  • You hear from Rigers within one business day. There is no ticket queue.
  • If we ever part ways, everything is handed over documented and working.
Who runs Alfie

One builder. No sales team.

HireAlfie is run by Rigers Qoraj (LinkedIn), who builds and runs Alfie from Tirana, Albania. He built the system for a three-location restaurant group first, then turned it into a service. There are no account managers in between: the person who maps your workflows, builds them and watches the logs is the person who answers your email, within one business day.

Everything Alfie runs is documented as it is built. Nothing sensitive goes out on its own, and if he is ever unreachable the whole setup can be handed to anyone you choose.

Questions

Frequently asked questions

The things owners ask on the first call.

What does HireAlfie do?

HireAlfie runs a managed system for small and mid-market businesses. Alfie is that system, software we build and run for you: AI drafts the work, a person decides. We take one piece of repetitive work off your week — review replies, Google posts, inbox drafts, the weekly payout close — build it around the software you already use, run it, watch it, and fix it when a platform changes.

Do I need to understand the technology?

No. You describe the work in plain words. We map it, build the workflow around your existing systems, and run it. You approve drafts where they already live — your inbox, your Google profile, a shared sheet — and you get a plain-English record of what went out and what is waiting for you.

Does Alfie reply to unhappy customers?

Never on his own. Low-star reviews, complaints, refunds, and anything touching money or legal judgment are held for a person. Alfie drafts; a human decides whether it goes out. That is the rule the whole system is built around.

Will a review reply ever say that someone is a customer, patient or client?

No. Replies never confirm that a person is a customer, patient or client. For practices and firms that rule is written into the setup before anything is drafted.

How fast can something be live?

The Operations Audit takes about a week and ends with a fixed-scope plan and a go-live date. The first workflow then runs in draft-and-approve mode for two weeks before the monthly fee starts. We give you the date in the plan, not a promise on this page.

Who is behind HireAlfie?

One person: Rigers Qoraj, in Tirana, Albania. He built the system for a three-location restaurant group and then turned it into a service. The person who builds your workflows is the person who answers your email.

Do you work with businesses like mine?

The system was proven on one business: a three-location restaurant group. For law firms, dental practices, home-service companies and e-commerce brands we have mapped the workflows but not yet run them for a client in those industries, and we say so up front. If your business is not a fit, we will say so on the first call.

From the blog

Notes from the work

Practical notes on the work nobody owns.

What is the one task that eats your team's week?

Tell us which task eats your week. We'll show you exactly how Alfie would carry it.

Tell us the task